by She was mocked because she was the ultimate tennis wag that was accused of benefiting from her friend’s successful career. But Morgan Riddle, the flawlessly dressed friend of Taylor Fritz, who has hit Wimbledon with her fashion tips in the past fourteen days, becomes a cult hero in tennis. Not only that, it is attributed to the increase in the fashion game of SW19 and attracts legions of younger fans to sport.
So Riddle’s influence is that she was described as the “most famous woman in the men’s tennis” when she was sprayed on the cover by The New York Times two years ago. Since she was profiled in Netflix Fragmentation The cameras brought the series the glamorous former model everywhere in 2023.
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She was a regular face in Fritz ‘Box and it is expected to kick another dutiful appearance for his semi-final showdown against the two-time defending champion Carlos Alcaraz on Friday, where the American fifth seed needs all the support he can receive. However, this dazzling 27-year-old is not only satisfied with playing the secondary role of the cheerleader from the sidelines.
Oddly enough, it is in the All England Club, in which Riddle authority is the most. In an experienced step, the organizers of Wimbledon in front of two summers on a dedicated fashion blog called “Wimbledon Threads” got a grip on the latest trends of clothing and outfits in the season.
This year, after the trend “Inspired by Moorgs”, it has proven to be a popular hit, which is a puzzle -redesign photos of GLAM fans who chose their “look”. It may not be used with tennis tradition, but it works.
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A fleeting look at the social feeds of Riddle would indicate that it is an easy goal for male attention to radiate a fleeting view of the social feeds of Riddle if it exudes a perperfect atmosphere with its elegant outfits and flowing blonde castles. However, her fan base is mostly female and she previously spoke about her wish to use her platforms and hire content to do sport to women.
She has 600,000 followers and counts on Tikkok, almost half a million on Instagram and another 80,000 on YouTube 18- to 24-year-old women reported around 80 percent on all platforms.
The vast majority of the social media audience of Riddle is young adult girls -PA/Adam Davy
But how likely is it that these puzzle fan girls are Hardcore tennis lovers? It is one thing to search for the latest fashion tips and tends that have been supplied by an influencer, but another to deal with an epic between Alcaraz and Jannik Sünd, let alone buy tickets for events.
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“It is quite split,” says 20-year-old tennis fan Stella Newman. “People who are interested in tennis only want to see tennis, and this is true when it comes to social media. Clips that have been put together from Alcaraz and sinners meet all their different winners – this is the kind of tennis that I interact with.
Wimbledon’s own social media footprint recorded this year in particular TikTok-with video clips on the square at the tournament, especially in the highest performance of the tournament. Perhaps one reason is the new harvest of the personalities that sport has to celebrate, from Alcaraz’s immense sympathy to the striking ability of Coco Gauff, to merge athleisure with high-end fashion.
“Everyone knows who Alcaraz is – it is also with Coco Gauff, who has had a lot of brand recognition,” says Newman. “For me, it feels more real than to follow someone like Morgan Riddle. Rivalries are important for people my age who have missed the rivalry of the so-called ‘Big Three’ by Roger Federer, Rafa Nadal and Novak Djokovic. Now everyone who is the next big ones.
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Nevertheless, Riddle’s presence can be welcome because tennis is fighting to remain relevant in view of the astronomical advancement of Padel – a racket sport that is made popular from a growing number of celebrities from Stormzy to David Beckham.
This American has taken over the definition of ‘Wag’ – the terribly outdated term for women and friends of the athletes – into a completely new stratosphere. This is the world of Morgan Riddle and even if it divides, they live a lot of people.
