by All eyes are aimed at the Center Court this week when Wimbledon begins, and thus a real catwalk. But what about the players themselves? Burberry recently registered Jack Draper to carry out his campaign and fell on the neat appearance of the 23-year-old. See also Lorenzo Musetti, who exit in Bottega Veneta intrecciato leather, a brave movement the hottest day of the year, but probably the house for which he is a brand ambassador.
But this is the new guard of tennis style – its origin extends further. Who are the stylish men who bring the college tennis style to the menu?
The latest collection of Roger Federer with Uniqlo is seven years after a decades of deal, one that the tennis champion met with the Japanese brand in 2018. The partnership ended the 24-year connection of Federer with Nike and before his upcoming retirement-the athletes’ Skauelle Swiss expertise on creation with less court-specific clothing. In 2023, Federer and Uniqlo teamed up with the designer JW Anderson to serve a collection for Casual Wear collection from the 1970s. All trails and structured knits.
The latest limited reach of the collaboration, which debut in Tennis Club de Paris in May, comprises seven simple pieces that use rejuvenated silhouettes and technical textiles to increase everyday clothing, including adapting pants and polo shirts. But it still radiates the style, the same minimalist, unavailable elegance that the tennis icon is light. Federer’s eye for fashion is so that it counts fashion Editor-in-chief Anna Wintour among his friends, and he is still the only male tennis player who has the Met Gala co-chair (Serena Williams was chaired in 2019; Naomi Osaka in 2021).
But there was always a healthy overlap between tennis and fashion, especially in the male game. Since its foundation, “The Gentleman’s Sport” has preferred a dress code that is rather inevitable than the most dewniest racket, with flawless white (which dates from the 16th century from the 16th century), which determine the undedented, clean, collegial aesthetics of the game. Over the years, an addressed thread has also taken the fabric of sport and attracted the attention of sports labels and high -fashion brands alike.
In April, the current British No. 1 Jack Draper was presented as the new face of Burberry, which was the generous lightness of the casual lightness in the catwalking show of the house and next to tennis nut Anna Wintour. Carlos Alcaraz has been a Louis Vuitton ambassador since 2023. Jannik Sünder appeared on the cover of esquire Magazine last December and when Novak Djokovic covered GQ In February he mainly wore Lacoste for his photo shoot with the kind approval of a draw with the label.
The brand Lacoste-named after Grand Slam winner and co-founder René Lacoste-Wurde created in 1933 and sold the popular Piqué shirts of the French player. These were a development from the long-awesome cotton shirts, which had the standard problem up to this point and were known as “polo shirts”, although real polo shirts with button-down collar showed. They also wore the famous crocodile logo, which comes from Lacostes Saurian Sobriquet. Two decades later, Briton Fred Perry also started a clothing brand of the same name and was a pioneer of the welding band. (Perry originally wanted a smoking pipe as a logo of his brand. He chose the laurel wreath).
But the cube was occupied: tennis was a sport for the stylish, not only on the square, but also on the square. The American player Arthur Ash used Trimly-Tailored suits and cardigans in the 1970s to maintain a composed, self-confident look-courage court. Ashe wore the same glasses as Paul Newman, Carrera, and was the first Wimbledon winner to have a Rolex. (In 2019, a 20-year-old Stefanos Tsitsipas became the youngest Rolex ambassador in history in every area). Ashe’s contemporary Australian player John Newcombe also turned his head, while he was not on service, which was known for his small smoking and pinstripe suits. So newcombes was great Golden girlin which he acted next to James Coburn.
At the same time, Bjorn Borg raised his own racket with barely buttoned shirts and statement jewelry. Federer when you talk to fashion with fashion In 2019, Borgs used permanent influence: “[He] Was something special for me “.” Stefan Edberg “too,” added Federer.
Andre Agassi, of course, made his own contribution to the pantheon of the tennis style with bold block-colored mussel clients and tight, bright neon signatures. He wore Denim Sportswear, Hoop-earrings and even bandanas-obwelt baseball caps Agassi’s true love (mostly Nike, but some acid-colored and adapted from his own fair forehand).
The players had previously taken over signature -hats such as the South African star Frew McMillan, who rarely played without his white driving cap, but Agassi and his contemporaries of the late 20th century increased against a monochrome convention and switched to alternative accessories and cuts, psychedelic patterns and prints.
Signature Touches became part of the game theater. Yannick Noah had his Striped Le Coq Sportif shirts. Pats Cash and Rafter wore checked welding straps and snapped Technicolor collar. Romanian Ilie N & Abreve; Stas even gave a pair of bold blue Adidas sports shoes his name – even though he wasn’t the first. Like Fred Perry, the name of the world champion Stan Smith is now more connected to clothing than with tennis. This year the Adidas Stan Smith tennis trainer marked 60 years, a shoe that was originally called “Robert Haillet”, and was moved in 1971 when haillet went back from the game.
In recent years, players have largely withdrawn to classic styles, which were supported not least with Ralph Lauren’s sponsorship from Wimbledon. The ultimate brand Ivy League, which is conjured up with the nerves and wasps of Sports. It is a certain clean aesthetics in Wimbledon and a finesse also in the tailoring outside the driving.
This does not mean that the tennis style has not had its share of villains over the years. The court was weakened; Not every player can be Federer. Another Swiss, Stan Wawrinka, was widespread on social media when he wore checked red and white shorts at the French Open 2015, with the commentators called them “tablecloth”. Even Nick Kyrgios’ characteristically relaxed Louche -Looks is notorious that the purists make the bristles.
But even with these missteps, tennis retains its fashionable lead. In other sports, kits are too prescriptive and the training plans for real self -expression are too tight. Fortunately, designers in tennis take important competitors under their well -dressed wings. Taylor Fritz is an ambassador for boss, Félix Auger-Aliasside for Dior and Arthur Fils for Lacoste-a brand that brings back the earliest icons of sport, and to Roland-Garros, where Lacoste is currently sponsored. It is a memory of where it all started when tennis became really entertaining in terms of clothing and engineering and inspired those who watched it to follow the example. Today’s players are still able to achieve an unmistakable appearance.
