by First there was “Gareth Southgate” pipe station. Then the Bond Street Station was renamed “Burberry Street” and the Old Street was “Fold Street”.
Now Transport for London would like to change millions with great equipment, as the world-famous Tube brand redeem–you offer companies the opportunity to sponsor a whole line.
TFL has started to promote the opportunity to become the “first sponsor of the Waterloo & City Line”, the three-minute shuttle service with two stops that connects Waterloo and bank stations.
An advertisement on its LinkedIn page has drawn up with an “exclusive” offer that “goes far beyond a typical media chance”.
However, TFL insists that the line is not renamed – and not even make the name of a sponsor appear as a prefix.
Instead, both platforms on the line and all trains on the line in the advertising for “Vinyls” could be “packed” in order to create passengers an immersive experience. This could contain all seats with the sponsor’s logo.
TFL said: “It is a comprehensive branding, from Moquette Seat fabric and signage to maps and experience rooms, all in order in the heart of the London business district.
“Millions of specialists and decision -makers travel this way every year. Now your brand can have the trip.”
The Waterloo & City is the shortest of the 11 lines on the London underground and is only open on weekdays.
The Southgate Station at the northern end of the Piccadilly line was temporarily renamed Gareth Southgate Rue Station in honor of the then English manager after the national team reached the 2018 semi-finals.
The two-day “takeover” of the Southgate Station brought £ 80,000 for TFL and included branded roundels, thematic Tannoy announcements, digital screen messages and flash mobs.
The Bond Street was renamed “Burberry Street” by the fashion brand in the London Fashion Week in London Fashion Week in October 2023.
However, this led to 57 complaints at TFL, which mainly turn to concerns about the confusion of passengers through the sham tube signs.
Last year the Old Street “Fold Street” was to advertise Samsung’s “Fold and Flip” smartphones and generate £ 250,000 for TFL.
At that time, transport expressed for everyone who represents passengers with disabilities that the tube becomes a “Wild-West-PR playground”.
One of the most lucrative tubes -Branding deals was the TFL £ 830,000 preserved by Galaxy when the district line was seen in a “redesigned” version of Harry Beck’s Classic Tube in January 2024.
However, the five-year-in-cloud sponsorship of the cable car, which the Thames between the Royal Docks and North Greenwich crosses, but the best basic indicator for the type of deal that can secure TFL for the Waterloo & City Line.
The sponsorship for cable car has 2.1 million GBP worth 2.1 million GBP-Aber.
The renaming the 42nd street sign by the Metropolitan Transport Authority in New York is said to have inspired the idea for the Waterloo & City line.
The Waterloo & City line was first opened in 1898 and was only the second electrical line on the surface.
Access to the platforms at the bank station – originally known as a city station – was led through a lengthy, falling subway, which is assumed that it has led to the nickname The Drain. The sidewalk was improved with moving sidewalks in 1960.
The 48-hour renaming of the district line was carried out by Samsung to promote its S24 Ultra phone. There were advertisements in the Victoria, Blackfriars, Liverpool Street, Paddington and Westminster and “a complete rule of Kings Cross St. Pancras”.
TFL said that the campaign was “extremely popular, received enthusiastic reviews and was nominated for numerous awards”.
Amazon Prime paid TFL £ 250,000 in 2020 to rename as a Picardilly circus as a Piccadilly Circus Station for 48 hours to advertise the Star Trek spin-off series Picard.
The station name was changed to Picardilly on all line maps and platform roundelles to create an “immersive experience” for passengers.
There were also thematic Tannoy announcements in the voice of Captain Jean Luc Picard and an advertising towards the entire station.
The promotion was widespread by the news media and even seen on the Graham Norton Show. The “most spectacular” price was also won at the Drum Out Home Awards.
In 2020, Sony replaced the rounds outside the Oxford Circus Station for 48 hours with Playstation symbols to promote the start of the PS5.
In the station, PlayStation symbols showed on line maps and special vinyls on all six platforms.
Large graphics with the name of the station were installed at four other stations to refer to a PS5 game such as Ratchet and Clankaster Gate and Miles End.
