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The rare beauty of Selena Gomez extends its range of lip products with a series of translucent shine, the first of its kind for the brand. In a rebellious “Spring Breakers” campaign, which was released on Monday, the make-up and body care company revealed the new positive, light, light luminous lip gloss collection, which is available in six colors: dazzle, beam, flicker, mica and bring, each produces $ 20.
“I wanted to create a lip gloss that feels really good and has a lot of shimmer. It just makes it so funny,” said Gomez in the press release.
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The fun-loving spirit of the shimmering product was captured in the punky campaign, inspired by the Thriller 2012, in which Gomez played the leading role alongside Vanessa Hudgens, Ashley Benson, Rachel Korine and James Franco. Pictures shared on Instagram showed a robber in a pink ski mask with a tube of the bright shine with a sign with the inscription “Selena Gomez, I have its shine”. Other videos showed the character that drove away in a golf car at night and left her lips visible in the glittering product in the moonlight.
The formula of the shine is said to leave a permanent finish with notes of a subtle peach taste. Although it is not a lip pale, the shimmer creates the illusion of fuller, hydrated lips. Dazing and flickering are the only colors with blue under tones, while beam and mica have warm pink and pink gold colors. Spark and Blaze, on the other hand, are infused with bronze and bronze tones.
Rare Beauty’s product expansion has not slowed down since its first introduction in 2020. Rare beauty was originally founded as a make -up brand. Rare beauty moved into personal care in 2023, lotions, peeling, body washing, fog and creams fall. Before anything started, Gomez Chief Executive Officer Scott Friedman, who then raised the Chief Digital Officer Mehdi Mehdi and the Chief Product Development Officer Joyce Kim – all three NYX cosmetics.
“I basically said:” I want people who have been doing this for so long who are willing to take a chance and take this trip with me, “said Gomez in 2021.
When Mehdi worked with Gomez to formulate a vision for the brand, he said beforehand: “We really tried to absorb as much as possible about what is doing [Gomez] So special and why people love them so much and that’s where the essence started. In terms of creativity, we inspired the look that she made, the make -up that she made, the fashion she made, her music videos, her personal aesthetics. “
The mission of rare beauty to promote talks and to provide sensitization to mental health, whereby the focus is on under -sufficient communities, is also the focus of the business through its non -profit counterpart, the Rare Impact Fund. One percent of all rare beauty sales go to the rare impact find. The aim is to collect $ 100 million over $ 10 years.
The positive light lamp Lip Gloss line will be available on Thursday at Sephora, Sephora.com and Sarbeauty.com.
Start gallery: Selena Gomez ‘style development over the years
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