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Samantha Cutler, a veteran of the beauty industry and founder of Petite ‘n Pretty von Kids and tweens make -up and skin care, died of cancer. She was 42 years old. The services took place on July 3 in the Hillside Memorial Park.
Cutler had worked her entire career in the beauty industry and maintained positions at Mac Cosmetics, Stila Cosmetics and Smashbox, including Chief Product Development Officer, before starting your Petite ‘n Pretty brand in 2018. Cutler was inspired by the swath of what she described “Mini Mask Tommer”, who took over the Internet and its supporting parents.
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In a contribution in which Cutler’s life was celebrated, the Petite ‘n Pretty Instagram account explained that it had built the brand to “inspire young creative people by the power of their own pretty … and sparkle”.
“Working with these younger children and tweens is so authentic and enthusiastic and enthusiastic because they are not yet immersed in this beauty culture,” Cutler previously told WWD in November 2018. “You want to be creative and you love it. It’s refreshing.”
While Cutler’s brand is inspired by younger consumers and their parents, she was her mother of two children, Gia and Shia, and wife of her husband Joshua.
Jessica Meisels, founder of fingerprint communication, who had worked with Cutler on Pretty ‘n Pink, said: “Samantha Cutler was pure joy – passionate, funny and a bright light in our industry. She was an incredible mother for her two children and a real role model for her daughter Gia and young girls. Empowerment.
Gianna Cesa, President of Behrman Cesa Communications, who also worked with Cutler to Pretty ‘n Pink, added: “Sam was an extraordinary model for a young audience. She found a way to be children to be children while inspiring their creativity to provide their society more.
Although Cutler had devoted Petite ‘nicely in the past seven years, she had had a number of people in the entire industry during her career.
Amy Liu, founder and Chief Executive Officer from Tower28, said: “Sam was a real light in the beauty community, and how I worked in the industry for years before she finally worked from the executive to the founder. We never worked together, but the La beauty community is small. We both spent the time with Smashbox. Palisades that you are the first to offer for our gift suite.
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