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Rem Beauty, the beauty brand founded by Ariana Grande, has typed André Branch as Chief Executive Officer.
“André to us to us here was simply an incredible gift and a cosmic collision, while he brought such a new perspective on the business side and had such a strong success story to bring courageous ideas to life,” Grande said in an exclusive explanation of the WWD. “He understands our point of view as a brand completely and believes in the products and in our mission how the rest of this beautiful family does so violently, and that means so much to me as a founder.”
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In addition to beauty, industry brings decades of experience in leading consumer goods categories such as eating, wine and spirits, vitamins and luxury by roles in companies such as Deloitte, Kraft Foods, Dageo and the Nature’s Bounty Co. in beauty, previously in L’Oréal and the Estée Lauder company and recently served as a general manager as general manager.
“Rem Beauty has immense potential within the prestige beauty,” said Branch. “The business is still relatively new. It has been growing exponentially since the start. And when I think of Ariana and her platform, how world -famous it is, I think that there is enormous upward trend. When I think about your values, I think about Rems. And it also urges diversity and inclusion.
Grande’s mission for the brand – introduced in 2021 and sold to retailers such as Ulta Beauty and Target – was to “create a safe space for people in order to authentically express themselves through creativity and through products that feel our most beautiful and lively feeling,” she continued. “Not to follow any kind of standards or trends, but to feel and emphasize our audience in their own unique skin and to emphasize what is already there, but also to bring more creativity, joy and self -expression to our everyday life.”
It has been a constant development since the start, and we learned so much on the way from our incredible community. It was a very important part of the growth process for me and my REM beauty team that you took the time to hear what is important for you and learn from your feedback, “said Grande.
Which REM beauty products are always in your pocket?
“In addition to the shiny balm, I love and I am addicted to our bouncing lip gloss forever, and we could get an exciting announcement soon,” added Grande. “I also wear our sweetener foundation and concealer every day. They are moisturizing and full of skin care activities. And our lip marker is my favorite thing in the world, for long days without time to be able to improve if I still want to have lips on my face.”
With a view to the future, Grande indicated what will come: “Well, we have some things that I am very excited about. We may have a part two to a recently sold out collection. We are also working on bringing a certain popular powder-eyelid range from this recently sold-out collection in our core collection to a really exciting and new way.”
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