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It is still not clear who Sarah Staudinger’s new friends are, but they have deep pockets.
Staudinger’s hot brand Staud “received a significant investment from a consortium of family offices of several million dollars,” said the Sage Group, based in Los Angeles, who acted as the company’s financial advisor.
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Families with 10-digit bank accounts often have offices that help manage this money and take over to promising companies that are either only good bets or in a sector like fashion in which investors have a special passion.
The investment confirms WWD scoops this year that the brand was looking for new investors and later that the deal had been hit.
Staud, founded by Staudinger and George Augusto, was in growth mode with 10 shops, an e-commerce business and wholesale. And despite the general market uncertainty, from tariff spikes to economic slowdowns, the brand has increasingly registered on the radar of the investment set.
At the moment, the new money does not seem to have led to organizational changes.
Sage said: “Sarah and George and Jon Zeiders, President, from Staud’s headquarters in Los Angeles, continue to be managed and are faced with further rapid expansion of the product categories, sales channels and geographies.”
The latest collection of Staud for Resort 2026 was both chic and entertaining and showed the range of the brand – from beach to Mountain Top – with what Staudinger described as the “unity of opposites”.
“This collection is really suitable for the girl who does not want to choose between the opposites, but she wants to combine,” she told WWD this month. “We really wanted to give her freedom to explore this,” don’t bother the energy “, whatever that may look like, whether it is actually an adventure or a couch.”
In view of this new investment – if it is introduced into the company – Staud’s adventure can dissolve a hot brand.
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