by Manchester City has agreed a new kit deal with Puma, which could ultimately be worth £ 1 billion.
The agreement over at least 10 years will be the highest value of its kind in the history of the Premier League.
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The city’s extension will probably be a value of around 100 million pounds per season, an increase in the previous term that was 65 million pounds per campaign.
Manchester United recently agreed to a 10-year contract with Adidas worth around 900 million pounds and Liverpool, and Liverpool also agreed with a long-term contract with the KIT Giants that begins this season.
A £ 1 billion gamble
Marketing experts say that Puma plays on a “decade of growth” in Manchester City and that the deal reflects the strategy of the manufacturer to go “one or two big names” in world football. This is in contrast to Nike and Adidas, who often compete against each other against kit deals with many different football clubs.
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Mark Thompson, Chief Revenue Officer of the sports data analysis company Engagerm, said: “In the past seasons, like Nike like Nike, we have increased enormously, such as the Outbidding Adidas, to consider the German national team before the 2026 -FIFA -WM -WMES. Partnerships.
“The international strategy of Puma uses one or two well-known partnerships that are activated extensively to maintain the visibility of the market. Manchester City is without a doubt Pumas flagship partnership in football. Eight to 10 years are not unusual brand calls.
The ophthalmologist of 1 billion GBP does not reflect the sales volumes of Man City-Kits. Composed numbers of transfermarkt.com show the club, a relative newcomer in the global elite, still behind competitors in kit and merchandising sales.
The latest data show that Real Madrid remains at the top and generates £ 170 million. Bayern Munich and Barcelona follow closely. Liverpool, Manchester United, Arsenal, Tottenham and Chelsea remain in front of the city in this category, although the youngest dominance of Pep Guardiola’s team dominates on the field.
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For puma ‘stack the numbers’
The KIT deal takes place, as City, who was capable of a disappointing top campaign after her high standards last season, awaited the result of 130 charges levied against the club for financial violations.
However, according to Thompson, Puma clearly sees the growth potential in the city. “A club like City will continue to invest in well-known commitments, and thus the biggest stars in the world that have a puma shirt for the next decade,” he said. “Brand investments also have to ensure that they eliminate the threat from competition.
“The price of 100 million pounds per year will take this into account. It will also make up a decade of growth. The city will keep up more than ever at home, and the expenses for the team, the stadium and the infrastructure will increase. Puma is blocked.
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“A growing domestic and international audience will be more than ensured that it has repeated its investment. In 2022, the city alone sold over 750,000 replica shirts. It will hope to reach the million marks soon, and with a price of up to £ 120 each, plus all training kits, advertising and sponsorship assets that will afford puma Incredible, incredible, incredible.
Cooperation with Noel Gallagher
Puma were the manufacturers of City when they won the heights under Pep Guardiola in 2023. Her “Definitely City” commitment with Noel Gallagher last season was also a success.
“Puma’s partnership with Manchester City was a great success on both and outside the field. Trophies, a perfect stage for our performance products and commercial success,” said Arthur Hoeld, Chief Executive Officer from Puma.
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City will wear your Puma kit if you start your Premier League campaign on August 16 with a trip to Wolves after playing at the World Club Championship in the summer when you were emitted in the 16th round of Al-Hilal.
The Brazilian Neymar is among the players of Puma, while Ederson and Jack Grialish also carry their boots for games.
