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According to a new report by Launchmetrics, Kate Middleton’s self-portrait dress for the championships, Wimbledon, achieved a media impact value of $ 918,000 for the British brand. In total, Middleton’s singles finals at the women’s and men’s singles brought 36 million US dollars in MIV for the tournament. (MIV is a proprietary metric that assigns marketing strategies in print, online and social media a real monetary value to calculate the ROI.)
The Princess of Wales wore the ivory look for the women between Iga świątek from Poland and American Amanda Anisimova on July 12th in London.
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Middleton’s self -portrait dress generated a smaller percentage in particular than the dress, which she wore in Wimbledon in Gentleman’s Singles Finale in 2024. Middleton wore a purple Safiyaa dress for last year’s edition of the Grand Slam. The look achieved 4.8 million US dollars in MIV for the label.
According to Launtmetrics, the 2025 edition of the tennis Grand Slam achieved an increase of 23 percent compared to 2024.
During the entire edition of the 2025 tournament, Middleton was also seen in a cobalt blue Midi dress from Roksanda, which she was wearing for the men’s singles on July 13th. The Princess of Wales’ dress who coordinates with the clothing worn by her family, including Prince William, which a navy blazer was worn. The couple’s eldest son, Prince George, took a similar look at that of his father, and Princess Charlotte was wearing a tailor -made dress by Sarah Burton – a favorite designer from Middleton.
Kate Middletons Wimbledon looks over the years [PHOTOS]
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Start gallery: Kate Middletons Wimbledon looks through the years [PHOTOS]
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