by Harry Styles officially entered the sex toy market. The Fine Line Hitmaker announced the latest offer from its pleasant lifestyle range on Thursday, July 24th and sent shock waves on the Internet.
So far, pleasant and fragrance products such as nail polishes and moisturizing balm as well as two perfumes have mainly presented pleasant and fragrance products.
But this week Styles made a very big leap from the “family -friendly” territory to sexual well -being. In order to announce the new products, a video that is shared via the pleasant Instagram account shows the singer a note with the inscription “Please yourself how you mean it”. The products include a double vibrator (£ 51) and Lube (£ 19, Plassing.com), which was launched on July 25th.
Harry Styles’ pleasant double vibrator (pleasant)
This was simply too much to do for the Harry Styles Fandom: a short story about the singer, who is an owner of the sex toy shop, has already been updated on the fan fiction website’s own archive.
This is the extent of the effects of styles to have published in the past three years even without new music.
Has its entry into the market for sexual wellness triggered a celebrity sex toy boom? He already joins Lily Allen, Dakota Johnson, Gwyneth Paltrow and Cara Delevingne, who set up their entry into the sexual wellness market long before the styles.
But so far the celebrity -sex toy market has been a relatively small space. Especially compared to the celebrity beauty Brand Market, which is practically overflowing with smooth-skinned A-lists.
Harry Styles wears a pleasant merch (Instagram/pleasant)
The success of Gwyneth Paltrows Goop, Rihannas Fenty Beauty and Kylie Jenners Kylie Cosmetics can largely be held responsible for the resulting flood of celebrity -beauty brands that flooded the market.
The Field Promy Beauty Brand is now generally considered over -saturated. Some follow -up teeth survived or even gave (Rem Beauty by Ariana Grande and Rhode from Hailey Bieber are remarkable exceptions). But celebrities have generally learned that they missed the boat by 2025, if they have not yet launched their beauty brand.
Rhode from Hailey Bieber is a success story among the masses of the celebrity beauty brands (@haileyrhodebieber)
Could sex toys then be the next money for money earning? It does not seem to be an obvious choice when you consider how younger generations are said to be less awesome than ever. In particular, Z is known to like skin care, not sex. In an article that was written for Dazed this year, the writer Serena Smith rightly asked: “Does anyone have sex after their 12-stable skin routine?”
On X (formerly Twitter), a now notorious tweet explains: “Everyone is beautiful and nobody is awesome.”
But Harry Styles could change that. “The fact that icons such as Harry Styles give vibrators their name helps to have this category into everyday conversations and to break through censorship and taboo that has been surrounded for decades,” says Samantha Marshall, Head of Brand at Smile Makers Collection.
(Gratifying)
Marshall recognizes that Harry Styles’ main fan base gene ZS and Zillennials-Figs can be deleted as less sex, but countered: “This story ignores the growing hug of self-responsibility,” she says. “The reaction to this collaboration shows a real hunger among younger people to understand their bodies, to have their pleasure and to build trust.”
She even believes that celebrity sex toys have an even more permanent burden than beauty brands. “Celebrity crossovers of fragrance and beauty to enjoy matter because it is an indicator that sexual well -being is not a fleeting trend, it is here to stay here,” says Marshall.
“In contrast to a seasonal fragrance, a lipstick shadow or the latest fitness madness, the pleasure is constant and should be more mainstream.”
After all, skin care may be at the moment, but the pleasure is forever.
