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Google overtakes its dominant search engine with a “AI mode” that no longer delivers links to other websites, in a large shift that is expected to cause turbulence on the Internet.
The Tech giant will start the function in Great Britain from Tuesday. Instead of displaying links to websites, the AI mode generates its own answers with information from the entire web.
The update, which is seen as a groundbreaking moment for the web, will probably lead to more turbulence for websites on which large traffic drops from Google have already been recorded.
Google dominates the search market and takes into account more than 90 percent of British queries, which means that a large part of the website is based on the traffic from its results.
The new AI mode, which will be made available in the coming days, works similar to chatbots such as chattpt and delivers answers without users having to click on other websites.
The function marks a wholesale separation from the basics of the company in which the web creeps to offer users “10 blue links”.
Although Google continues to offer its conventional search results, it offers AI mode as an option in the results. The company has described the function as “the future of Google search”, which indicates that it will increasingly prioritize it in the future.
The AI mode can recommend restaurants, buy clothes and find information – tasks in which entire web industries have been built up.
Hema Budaraju, Senior Director of Google, said that the change was “the beginning of a big shift” and the users “found information that was much more difficult to find so far”.
However, it is probably regarded as a new setback for web publisher that already occurs from existing changes to the Google search engine.
Last year, Google delivered results with “AI overviews” with which queries are to be answered directly and positioned before links to other websites.
The Pew Research Center announced last week that search queries with this AI overview function only lead to people clicking on a link 8PC of time compared to 15 percent for search results that do not contain the function.
While the company has announced that its answers with AI-generated continued to provide links to other websites, Pew found that people only click on 1PC of time.
According to Analytics Company, more than two thirds (69pc) of the news search will not lead to the fact that users click on a link.
The development is likely to provoke a counter -reaction from the websites, on the data of which Google is dependent on the training of its AI systems, and calls on the company to pay the material that use its systems.
