Fashion tops Prime Day Shopping lists with new brands offered

With the Mini Christmas from Amazon in July, consumers click fashion -and there are more clothing stamps in the advertising mix, including Vintage Designer style from Rebag and looks by Michael Kors, Naadam and more.

Prime Day, who extended to four days this year and ends on Friday, has become an integral part of the retail calendar, which led to competing offers from other retailers. All in all, retailers are expected to record 23.8 billion US dollars of 23.8 billion US dollars or two black Fridays, according to Adobe.

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At Amazon, the event had a strong start.

Counter follows the first-class day of e-commerce Giant, which examines the activities of the buyers in 22,411 and in the first two days of selling 2,248 buyers.

According to the data and technology company, thirty percent of buyers have teamed up with cleaning products and other budget basics with the top position with cleaning products and other budgetary bases.

But in accordance with the general caution on the market, consumers are very calculated if they spend. Fifty percent of buyers bought articles on which they bought for sale and 37 percent of buyers bought the same items that they normally bought from Amazon.

Counters found the average order size of the Prime Day at $ 57.12 and said that 51 percent of households have granted two or more orders and increased average budget expenses to $ 126.26.

Two thirds of the Prime Day articles were sold for less than $ 20, while only 3 percent are over $ 100.

Amazon steadily expanded to his modemix, and a company spokesman pointed out that the Fashion Tafel made its first -class debut for the first day.

For the first time, the luxury resolution offers prices for looks by Alexander McQueen, Chloé, Delvaux, Givenchy, Jacquemus, Valentino Garavani, Versace and Tom Ford at Amazon.

And a variety of brands joined in a hurry this year and recorded selected articles in the event, such as Hervé Léger, Kate Barton, Calzedonia, Vans, Michael Kors and Naadam.

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