by “I am convinced that we should never wear nail polish,” says Ashley English in the soft, whispering voice that is the same for the wellness influencer course. “Our nails are alive,” she continues, in a video with shots of her tanned hands, which drives fruit pieces with fingers in a stream.
This, she explains, is because our hands “send out signals and information on a very subtle but powerful level”. Covering with toxic nail polish has “immense effects”.
English often shines such wisdom to their 163,000 Instagram supporters. She does not bear any perfume for similar reasons and said in a recently published video in which she shows her tinted, tanned stomach that “high heights suffocate her creative energy”. It has to be said that she is bright – she looks like Bella Hadid and seems to live the life of a forest nymph.
So how English? Her favorite breakfast is raw beef meat or raw milk and honey, mixed with an egg yolk (“I also eat the bowl for calcium”).
There is a new breed of Erdmama influencers that fall somewhere between brand woman, crunchy teen and goop-obsessed wellness girlie. They are usually American, but could spend six months in Bali. They stand in illegal substances such as raw milk and feel strongly in following because of our cave people. They hate shoes.
Their beliefs overcome spirituality and pseudosciences. Some are harmless (English believes in dragons and magic), others are dangerous.
“Eat your sun protection, stop wearing it,” advises Carnivore Aurelius, another popular Instagram account with 1 million followers. He argues that your diet can “protect you from the sun” – the trick is to eat no longer poisonous seed oils and eat things like oysters, watermelon and collagen preparations. Carnivore Aurelius makes his own collagen powder, which is shown in the video.
English is also a Sun’s skeptic. “Coconut oil is what I use in super strong UV,” she says, adding that it is an SPF. English says that she also gets sun protection in front of the red raspberry seed oil on her face, which she sells through her Earth & Ash brand.
The controversial health minister of Donald Trump, Robert F. Kennedy Jr. Dermatologist condemn one-sided influencers with anti-screen and say that the carcinogenic ingredients such as benzene are in such trace quantities that they would not have any influence.
The basics of the RFK JR mission to “make America healthy” (Maha) are built from a mixture of Wooo-Woo-Blech-film theories with some scientifically well-founded beliefs. It is an anti-Vaxxer who wants to remove fluoride from the country’s water supply, although fluoridated water is attributed to the greatest innovation of dental health in the last century. But he is also an advocate of organic farming and wants to remove harmful additives and dyes from American junk food.
This is part of what makes the Woo-Woo-Influencer harmful. Ashley English Rails against synthetic fibers such as polyester and viscose. Partly because they are “low vibration”, but also because they can outlook microplastics into the skin, especially during training. English is on something when she says we should take the Lululemon and wear cotton training clothing. But it is this mixture of facts and fiction that makes it difficult to unravel the well -founded advice from the disinformation.
While their theories may be unconventional, the Erdmama -Wellness -Influencer typically adhere to traditional Christian values.
In a video after the Tikok trend “Propaganda in which I fall in love”, English says that they protect a fan of “men”, “God trust” and “modest” (as well as organ meat and peasant markets). You and others gather against birth control. The wellness influencer Taylor Gossett tells its almost 100,000 followers that a hormonal contraception is “toxic” and has a master class in natural birth control.
In the meantime, carnivore Aurelius, in which he gives his followers a to-do list: “Health, marriage, love her husband and wife, have babies and train them.” He pressed videos from the Holy Grail by Trad Wives, Hannah Neeleman alias @ballerinafarm – a Mormonian mother of eight years, who heads an organic farm in Utah.
These wellness gurus are often beautiful and seem to live an enchanting life, which means that their supporters rather take their advice. A carnivores called Steak and Butter Gal says: “I haven’t eaten a single piece of fruit, vegetables or sugar cladding for six years.” The result? “I lost £ 40, healed my rosacea and my acne.” This causality is everywhere – an attitude of “It worked for me, so it has to be true”.
And people buy in. A 2024 study by the Personal Training App Zing Coach showed that more than half of Gen Z received their wellness and nutritional consultation from TikTok. When the University of Chicago analyzed thousands of Tikok videos for health advice, they found that almost half of them contained misinformation.
Ironically, modern technology helps the comeback of the stories of old women, which have been repackaged for the tictok age, patriarchal values that are disguised as spirituality, bizarre nutritional advice and definitely no highly tailored jeans.
