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Apple could be about to improve a wide range of artificial intelligence, as the managing director Tim Cook proposed when he revealed the company’s latest results.
The company is currently considered competitors such as Google in artificial intelligence and has received some criticism of the developments of its AI functions, which it branded under Apple Intelligence.
However, it is prepared to bridge this gap by issuing significant amounts of money. This could include expenses for projects such as the establishment of more data centers or the purchase of an established company – something that Apple has largely resisted.
Apple has tried to keep pace with rivals such as Microsoft and Alphabet’s Google, who attracted both hundreds of millions of users to their AI-powered chatbots and assistants. However, this growth has achieved strong costs because Google plans to spend 85 billion US dollars next year, and Microsoft on the right track to spend more than 100 billion US dollars mainly for data centers.
In contrast, Apple has relied on external data center providers to do some of his cloud computing work, and despite a top-class partnership with Chatgpt Creator Openai, tried to expand a large part of his AI technology in-house, including improvements to his virtual siri assistant. The results were rocky, and the company delayed its Siri improvements until next year.
During a conference conference according to the results of Apple’s financial year in the third quarter, analysts found that Apple had not completed any major offers in the past and asked if it could pursue a different approach to pursuing his AI ambitions. CEO Cook replied that the company had already taken over seven smaller companies this year and was open to buying larger ones.
“We are very open to M&A who accelerate our roadmap. We are not in a certain size, although those we have acquired this year are smaller,” said Cook. “We basically ask ourselves whether a company can help us accelerate a roadmap, and if this is the case, we are interested.”
The company’s shares rose by 1.7 percent in the trade with Premarket on Friday.
Apple tended to buy smaller companies with highly specialized technical teams to expand certain products. The greatest offer of all time was the purchase of Beats Electronics for 3 billion US dollars in 2014, followed by a deal of 1 billion US dollars to buy a modem chip business from Intel.
But now Apple is on a unique scabbard for his business. The ten billion dollars a year that Google receives, as a payment as a payment default on iPhones, can be reversed by US courts in Google’s antitrust test, while startups such as relxy in discussions with mobile phone manufacturers to prevent Google with an AI-powered browser, to handle many search functions.
