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Sydney – A new study, which is to be published on Monday by the Australian peer-to-peer fashion rental platform, shows that the rent of clothing can reduce the environmental influences per wear and at the same time expand access to luxury fashion, without asking property.
According to “Like Australian women bought less, but more, but more”, the first major Australian academic study to evaluate the environmental and social effects of peer-to-peer fashion rentals, which of researchers of the Center of Excellence in sustainable fashion and textiles of 44 percent of the climate change effects of climate change, of 78 percent of the rent, depending on the rent, depends on the rent Rent, depending on the rent, depending on the rent, depending on the rent, depending on the rent, depending on the rent, depending on the rent, depending on the rent, depending on the rent, depending on the rent, depending on the rent, depending on the rent.
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The study using the life cycle assessment method based on the ISO 14040 and 14044 standards examined the study of the clothing of 908 tenants from the Volte community with 300,000 monthly active users, which rent from almost 15,000 Australian lendingers. This includes more than 270 “Super lovers” -those with six or more orders in the last 60 days, which at Current Exchange A Year deserve from $ 50,000 to $ 200,000 or $ 32,937 to $ 131,746. Depending on the value of the garment, the rental prices are between $ 50 and 3,500 Australian dollars or $ 33 to 2,306. The most expensive piece of clothing at the time of writing was a $ 28,000 or $ 18,444 dollars. Users are primarily women between the ages of 20 and 40.
“This research confirms what industry innovators have believed in a long time – rent is no longer a niche. It is important,” said Bernadette Olivier, co -founder and Chief Executive Officer of Volte. “If I am serious to reduce the environmental pound newspaper of fashion, the increase in clothing by rent must be at the front and the focus of the solution.”
The associated Professor Timo Rissanen, senior researcher at UTS, “If consumers switch from property to access, we can drastically lower production, waste and emissions in the supply chain.”
The 2017 from Olivier, Genevievieve Hours and former editor-in-chief for Hush Hush from Harper in Harper Bazaar Australia, Kellie Hush, claims not only to be the largest peer-to-peer fashion rental platform worldwide. Occasionally it specialized and accommodate more than 70,000 designer pieces. In June the company made its first international foray and expanded to Great Britain
According to Seamless, the Australia National Clothing Product Stewardship program, Australians are among the world’s highest clothing consumers. The average person buys 53 clothes every year.
Seamless Aims was launched in July 2024 in July 2027 to distract 120,000 of the current 200,000 tons of clothing that currently get to Australian landfills every year by promoting a number of circular business models such as rent.
There are now 56 seamless members, including retailers such as David Jones, RM Williams, Bigw and the iconic organizations and more than 120 organizations as supporters.
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