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Here are the British: Knwls, the brand of Charlotte Knowles and Alexandre Arsenault based in London, compete in the Milan Fashion Week schedule.
The brand will stage its show on September 27th.
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“Of course we will always be a British brand, but it felt like a strategic and suitable moment for where the brand is and what we concentrate on. We have worked for an Italian brand in the past few months, which has opened a good time for us as creative directors and business owners.
Knowles and Arsenault will present a secret collaboration that they have worked as part of their show in recent years. You also plan to publish another collection shortly afterwards.
The brand said it has been thinking a lot about changes lately. “We want to question expectations and build on something more international,” said the duo.
Sitting the London Fashion Week in September will be a learning experience for the brand because they go beyond the parameters of the UK
“It will be interesting to see how the brand will receive among all large Italian houses. We love Italy and their context in fashion history. I hope we can get everything we want to imagine, how we imagine and that we have a good influence,” said Knowles and Arsenault.
“We want to question expectations and build something more international,” added the duo. “We definitely don’t believe that we have outgrown the London Fashion Week. London is still incredibly exciting and we look forward to seeing what Laura Weir does in the role [as the new British Fashion Council chief executive officer]. Even the changes she has made so far will have it as a real effect. “
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