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Days after her father Sean Combs had been charged with sex trade, but was sentenced to prostitution for two transport companies that were able to lead to up to 20 years in prison, the twin sisters d’lila and Jessie Combs announced that they will start a fashion label.
The 18-year-olds were awarded 12twinty1 in honor of their 21st December Birthday and revealed their plans about the Combs Twins Instagram with a black and white video of them, each dressed in a tailored black short-sleeved shirt and half-sized black pants. The sisters said they had been waiting for their “whole life for this moment” and it is surreal to finally share it with them.
You said it’s not just a brand. It is our story. Our bond. Our roots. @12twinty1 was created on purpose that was created from what we are, not just what we wear. “
The twins could not be reached for a comment on Wednesday and the media relationships of their father did not recognize any interview request for them. Her announcement clip had 52,400 views on Wednesday afternoon.
After picking up their diplomas from the Sierra Canyon High School at the end of May, the twins took numerous appearances in the Federal Supreme Court last month during their father’s seven -week court proceedings in New York City. The couple’s mother, Kim Porter, died in 2018 at the age of 47. The other biological children of Combs are Justin, Christian, Chance and Love. The news of 12twinty1’s start is far before her father is convicted, which is planned for October 3. The Music Mogul and Sean Johns founders stand for prostitution in front of two transport companies.
Joseph H. Hancock, professor at Drexel University in the Merchandising program of the fashion industry, described the decision as “prefect timing” because Sean Combs supporters want to buy their brand and support themselves for them. “I always say:” Bad advertising is good advertising. “There is an awareness for him, so it is really good now, because there is also a spotlight.”
He added: “Besides, we are not always our parents. When his brand was in her flowering period, which I am old enough to remember, she was seen as a fabulous brand. He was one of the first black designers who had a business in Fifth Avenue [with the opening of a 3,500-square-foot Sean John store in 2004]. “”
Some consumers may not judge Combs Twins according to their father and will want to support them and their family, said Hancock. “But I definitely think that you prevent his fame in the fashion industry as a mass brand from his fame.”
Hancock recognized how her father “has a story” and said: “Any story associated with a brand can help the brand. During this time there is a lot of support for the black community. Some people still think that the black community gets a bad reputation and that they have been selected and are not supported.
Hancock noticed how Abercrombie & Fitch, despite the controversy that was associated with his former Chief Executive Officer Mike Jeffries, who deals with sex trade and interstate prostitution accusations. (Jeffries in the middle of a four -month rating after being considered mentally incapable of being mentally unable to be in court in May.)
The assistance professor of Sacred Heart University in fashion marketing and merchandising David Loranger said: “Timing is everything, especially in fashion. We all know how quickly the news cycle is going now. Therefore, you may have been advised to start now because you may benefit from enthusiasm in marketing conditions.
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He speculated how the number of people looking for “combing” on Google or how the increased interest in her family could have been factors. In addition, “a PR consultant could advise that the introduction of the brand has less harmful effects on the introduction of the brand and that it is certain to go before the sum,” said Loranger.
Scott Woodward, Chief Executive Officer and Chief Creative Officer from SEW Branded offered another view. He said: “Strategy, execution, marketing, differentiation, cult community and the team that they gather in order to design and start this will be critical, even if they are both the shared face of the brand and the co-chief creative.
Woodward said: “The real question is what prominent offspring can add to a different brand category as its name and the following social media influencer?”
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